One of the fundamental aspects of internal site SEO is keyword density. This section, if used properly in SEO, attracts search engines and increases the site’s ranking in search engine results pages (SERPs); Also, if this issue is ignored, there is a possibility of decreasing the page rank or deleting it completely from the search results pages. This article describes the key density and how to use it properly. This way you can take full advantage of an optimized content and also avoid the pitfalls of this aspect of SEO.
What is keyword density?Keyword density is one of the main elements of keyword optimization, which means the number of times the main keyword is used on the website, and shows the percentage of repetition of the main keyword relative to all keywords on the page. Keyword density is a signal that a search engine can use to determine whether a piece of content is relevant to a particular keyword or phrase.
Calculation methodIt is very easy to learn how to calculate keyword density. Just divide the number of repetitions of the keyword by the total number of words on the page. Number of keyword repetitions / total number of page words = keyword density For example, the website huddle.com has published an article on project management and the keyword of the article is project management which has been repeated 20 times and the total number of words on the page is 1000. To calculate the density of this page we have: 20 (number of repetitions of the word “project management”) / 1000 (number of words per page) = 2% (keyword density)
Keyword dinesty idealUnfortunately, there is no rule for how many times a keyword is repeated on a page. Search engines do not publish a percentage for the original keyword density, and you should use a tool such as a keyword density checker. Most SEO researchers believe that the ideal keyword density is between 1 and 2 percent, which means that the main keyword should be written once or twice per hundred words. With this percentage of repetitions, the main keyword is repeated enough to show the search engine what the subject of the page is and also prevent the keyword from overflowing. What is keyword stuffing or keyword overflow Keyword bombardment means using too many keywords on a page to increase a site’s ranking in the SERPs, which is an outdated method.
strategies for having the right keyword density 4Because the ideal density percentage is not known, you can use these 4 techniques to have the right page density:
- Write the article first, then focus on density.
- Use keyword rooting to build other forms of it.
- Use LSI keywords.
- Avoid keyword stuffing
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