What is keyword density and how is it calculated?

One of the fundamental aspects of internal site SEO is keyword density. This section, if used properly in SEO, attracts search engines and increases the site’s ranking in search engine results pages (SERPs); Also, if this issue is ignored, there is a possibility of decreasing the page rank or deleting it completely from the search results pages. This article describes the key density and how to use it properly. This way you can take full advantage of an optimized content and also avoid the pitfalls of this aspect of SEO.

What is keyword density?

Keyword density is one of the main elements of keyword optimization, which means the number of times the main keyword is used on the website, and shows the percentage of repetition of the main keyword relative to all keywords on the page. Keyword density is a signal that a search engine can use to determine whether a piece of content is relevant to a particular keyword or phrase.

Calculation method

It is very easy to learn how to calculate keyword density. Just divide the number of repetitions of the keyword by the total number of words on the page. Number of keyword repetitions / total number of page words = keyword density For example, the website huddle.com has published an article on project management and the keyword of the article is project management which has been repeated 20 times and the total number of words on the page is 1000. To calculate the density of this page we have: 20 (number of repetitions of the word “project management”) / 1000 (number of words per page) = 2% (keyword density)

Keyword dinesty ideal

Unfortunately, there is no rule for how many times a keyword is repeated on a page. Search engines do not publish a percentage for the original keyword density, and you should use a tool such as a keyword density checker. Most SEO researchers believe that the ideal keyword density is between 1 and 2 percent, which means that the main keyword should be written once or twice per hundred words. With this percentage of repetitions, the main keyword is repeated enough to show the search engine what the subject of the page is and also prevent the keyword from overflowing. What is keyword stuffing or keyword overflow Keyword bombardment means using too many keywords on a page to increase a site’s ranking in the SERPs, which is an outdated method.

strategies for having the right keyword density 4

Because the ideal density percentage is not known, you can use these 4 techniques to have the right page density:
  • Write the article first, then focus on density.
Remember that the best content is written first for the user and then focuses on the SEO. Write simply and naturally and create content that is of good quality and valuable. When you’re done writing, go back and see how you can naturally add the keyword to the text to have a density between 1 and 2.
  • Use keyword rooting to build other forms of it.
Keyword rooting is the ability of a search engine to identify keywords related to the main keyword. Usually the words obtained from this method are the same as the main keyword but have a suffix or prefix or are seen as a plural form. For example, the word “project manager” can also be used for the word “project manager”. Search engines recognize such words, so you can use these words to identify the main keyword and also add text variation to your text.
  • Use LSI keywords.
LSI keywords are semantically related and using them will greatly help your site’s internal SEO.
  • Avoid keyword stuffing
Once you have completed your content, use an in-house SEO check tool to evaluate the density of your page keywords and other internal SEO factors before publishing content. Make sure you use enough keywords and prevent them from overflowing.

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