Accelerated Mobile Page or AMP is a familiar name that has created new challenges in the SEO process since October 2015 with techniques for optimizing and increasing the speed of mobile sites by Google. In this article we want to discuss about its importance in SEO, so we will define it in detail, and discuss its advantages and disadvantages, and how to test it.
What happened in October 2015?
In October 2015, a new message was released from Google, which created a new challenge among SEO persons. In fact, on this day Google announced that from now on, it gives special privileges to sites that have a very high loading speed on mobile. More specifically, Mobile Pages (AMP) or Google AMP is a highly accessible framework for creating mobile web pages for fast download. This technology enables webmasters to easily and quickly improve the result and user experience for their site visitors via mobile.
What is Google AMP technology?
Amp technology is basically a simple and optimized HTML for demo versions of your website on mobile phones and it actually means a faster mobile screen. The purpose of Google AMP technology is to create and display fast web pages on mobile.
How does AMP technology work?
Before explaining AMP technology, we need to point out one important thing, and that is:
There is basically a general framework for creating mobile web pages, which has three basic parts:
section 1: AMP HTML
A subset of HTML, this markup language has several custom tags and multiple properties, as well as many limitations. But if you are familiar with regular HTML, it should not be difficult for you to match existing pages with HTML AMP.
Section 2: AMP JS
Section 3: AMP CDN
An optional content delivery network, which is used to display AMP pages on an optional basis, to cache these pages and automatically perform some performance optimization on them.
Advantages of using AMP technology
The main purpose of AMP technology is to prevent rewriting the code of each page of the site and also to simplify them and thus increase the loading speed of the pages. Therefore, it can be easily concluded that the use of AMP technology in the website can have a very positive effect on SEO of the site. It also satisfies visitors and improves the user interface of mobile users.
One of the disadvantages of AMP is its loading on a different server, which means that you do not have 100% access to the process of reading the site or monitoring how users interact with the site, which can be considered very harmful for advertising campaigns.
How to test your site with the AMP testing tool?
Type this URL in your browser https://search.google.com/search-console/amp. If you do not have a page with AMP code on your Google Webmaster Site, you will see a not-verified error in the address bar. But if Google bots on your site have analyzed AMP codes, You can see the structure of your file in this section. This tool verifies the validity of the codes entered in the pages of the site and verifies their accuracy. You can also use this tool on your mobile phone. All you have to do is enter the address in the mobile browser.
How to test your sites with the Google AMP testing tool?
This tool is the easiest way to find common errors in AMP. With the help of this tool, you can also identify the code that caused the error.
You can use the share button at the bottom right of the AMP Test Tool to publish the display screen of addresses of error codes to your webmasters and developers.
Note: Many of the world’s leading SEO persons believe that instead of using AMP, you can simplify the site code as much as possible and increase the site speed to a high level, and use responsive design to help the site interact with mobile phones.
They believe that responsive design is more appropriate than AMP in that it uses one URL per page. It should be noted that in introducing AMP, Google considers it a way to simplify complex sites. This means that if your site is full of textual content with a few photos across the site, Google actually suggests not using AMP.
But many sites are not able to simplify their site code for the computer due to the type of service, and the fact the amount of sales of their site depends on the complexity of their code. For such sites, there is practically no solution other than using AMP for the site builder to interact with mobile.
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