Principles of Content Writing for SEO

One of the most important parts of internal SEO is having SEO content on the website. In short, content SEO means producing and optimizing content that has the potential to rank high in search engines and can drive a lot of traffic from search results.

How to write appropriate content for SEO?

Apart from any format that the content can have, there are guidelines that we must follow to produce SEO content on the website to ensure that it is optimized. In the following, we will introduce and explain these instructions:

  1. Content optimization starts by searching for keywords

Before you start thinking about content introduction, first, you should search for keywords of website. Awareness of the keywords that users type when using search engines is done for two purposes:

-You will know about the type of content which users are looking for and satisfies them.

-You will learn how to optimize content and increase its chances of appearing in the initial search results. In a long term, this means increasing traffic and website rankings.

The result of keyword search is three things:

-The right decision about choosing the target keyword

-Select a set of long keywords related to the main keyword

-Select a set of similar keywords (LSI Keywords) and related to the main keyword

These actions are part of the content SEO process. In other words:

-The keyword should be in the URL, page title and H1 heading.

-Long keywords can be used in subheadings.

-Other similar keywords can be located in the subheadings and main body of the text.

  1. Use keywords in the page title, heading and body of the website content

Use keywords in the beginning of the content

Almost all of you know that you should use the main keywords of the page in the title and its H1 heading. The important point here is that using the same keywords at least once in the first few paragraphs of the text is just as important.

There is a general rule that the most important part of a content is always the one at the beginning. So by doing this, you can give signals to search engines that understand the overall content of the page well.

Use long keywords in the text subheadings

When you target a particular keyword, you do not need to use it multiple times in each piece of content. Instead, you can use derivatives of that keyword in the content.

One of the best ways to follow this strategy is to find long keywords that are relevant to the keyword and keep using them as text subheadings. Type your keyword in the Google search box and pay attention to Google suggestions. These suggested phrases are great keywords to use in content subcategories.

Another way to find keywords is to pay attention to the questions that users ask in Google and Google displays them in the People Also Ask box.

Use similar keywords (LSI) in the content

LSI keywords are terms that are conceptually similar or related to your main keyword. But why do LSI keywords matter?

By introducing of Rank Brain technology, Google began to use it in the website ranking algorithm. Google uses Rank Brain to try to understand the meaning of keywords and uses this issue in the website ranking system. But how do we find LSI keywords?

The easiest way to do is to search for the intended keyword and notice the phrase that is displayed in the related searches section of the search results.

Principles of Content Writing for SEO
  1. Always use textual content alongside other types of content

Search engines always have a better understanding of text than other types of content. Therefore, even if you work on other specialized types of content, be sure to use the text version along with it, so that search engines can better understand the content of the page.

For example, suppose you create a great infographic and you want to publish it on a blog. Do not just publish the infographic and certainly add some textual content related to the infographic position to the post.

You can use the same concept in other types of content such as photos, videos or audio. For example, if you have added a podcast to a website, it is a good idea to add more details below. For example, placing a transcript of a speech on a podcast can help users and search engines gain a better understanding of the podcast position.

  1. Give the correct answer to the main intentions of the users and keep them satisfied from the beginning

Before publishing any type of post on the website, you should first be aware of the main intentions of users to find the content of the post you want. In other words, you need to understand what users are trying to find the keyword you are looking for and what kind of content they are looking for.

The easiest way to do is to use Google, as this search engine has a lot of power in understanding what users want for different search terms. To do this, follow these steps:

Suppose you want to write content about internal SEO. The first step is to search for this phrase in the Google search engine and view its results. Pay attention to the titles of the items and their descriptions.

If you look closely at the details of the items, you can see that Google is trying to answer this question of users. This template tells you what it takes to write good content called internal SEO, you need to give a comprehensive and clear answer to this question.

In other words, the purpose of users of searching for this phrase is to read the exact definition of internal SEO. If you pay attention to our website post that has a Google rank in this phrase, you can see what is happening.

  1. One of the principles of content writing is to write long content

Many studies show that long content performs better in search results and social media.

While the truth of the matter is quite clear, you should not write meaningless and spam texts just for the sake of writing long content and ignore its quality. Content quality always prioritize over quantity. If your content has the ability to attract more shares and likes, it can certainly rank better in search results, even if there is a lot of longer content on other websites.

Optimize long content

One way to optimize long content is to use a table of content titles at the top of the post so that users can easily navigate to different sections. By doing this, you also get the chance that Google will display the titles of different sections of your long content as a site link in search results.

  1. Give internal links to other related website content

Another part of SEO content is internal link building. Be sure to include links to other related pages in the content of your website so that users can find more information on similar topics. By doing this, search engines will monitor and index your website more.

Internal links create a semantic connection between the content of different pages of the website, and this helps Google to better understand the meaning of each page. When linking to other pages on the website, use anchor related texts so that monitors have a better understanding of the content of the linked page.

  1. Provide external links to other relevant and reputable websites

In addition to linking to content within the website, it is better to link to other quality content but also outside the site. This content should have the following features:

+Help users get more information on their topic.

+The intended website has a lot of credibility.

+Do not overdo with external links, but if you feel it makes sense to use an external link, be sure to do so.

  1. Pay close attention to readability

The content of the website pages should be highly readable. Do not just write the article and structure to make it easier for users to read. To do this, follow these tips:

-Use short paragraphs.

-Use bold and italic fonts to highlight more important parts of the content.

-Use lists.

-Use short sentences.

-Use a legible and relatively large font to make the content more readable

-Add enough spaces between paragraphs

  1. Optimize non-text sections

As we mentioned at the beginning of this article, content is not just text, it can take many forms. When adding non-textual content to pages, do not neglect to optimize them. The most common non-textual content is images and to be optimized, they must have the following conditions:

+The file name of the images is optimal. (Include keywords)

+Contains optimized alternative text.

+The relevant title that describes the image should be written below that.

  1. Use structured data to describe your content to search engines

Structured data helps search engines understand the content of the page.

Depending on the content, you can use relevant structured data to describe it better. There are a variety of sketches for content, videos, podcasts, products, recipes, reviews, and more.

Structured data has become very important in recent years, and according to Google, its impact will not soon disappear.

  1. Group similar pages into one category

Although this is not directly related to content SEO, it does affect SEO in general. When monitoring a page, Google first looks at its content, then sees what categories the page belongs to.

In other words, you need to create categories that can be used to group pages and use them to structure the website. This structure is displayed in the main menu of the website as well as brad Crumb.

To do this better, follow these instructions:

-Create several categories.

-Add some content to these categories.

-Optimize website categories.

-Place website categories in the main menu.

-Make sure the brad Crumb website is working properly.

  1. Always make arrangements for CTA or user logout

Publishing any content on your website should have a purpose. In fact, what do you expect users to read the website content? Do you want to get more followers for your email? In this case, you must show the subscription module in the website email newsletter to users at the end of the article.

Do you intend to sell your products and services to users? To achieve this, you need to direct users to the sales sections of the website through the call to action (CTA) buttons in the heart of the content.

Is your goal to get users to click on the website ads? In this case, you should show these ads to users when reading content.

Do you want users to spend more time on the website? Put content related to each content at the end of each post. Whatever your goal, you need to be clear and direct the users in the same direction.

Principles of Content Writing for SEO

What are the principles of content writing for SEO?

You should follow the above guidelines when publishing any post on the website, at the same time you need a content creation strategy. What do we mean by content strategy? Aiming to be a strategist that includes:

-Content type for publishing

-Target keywords

-Publication date

-How to product it

-Target users

When discussing content SEO, it is important to understand that content optimization is not enough. A proper content strategy is formed on the basis of regular content production. The competition in this area is very fierce and if you want to get good rankings among your competitors, you need very powerful content marketing.

Content production on a regular basis is one of the best ways to increase your website ranking on Google. It has been proven that websites that have an active blog section get more traffic from search results.

Now that you know how to produce SEO content and create a content production strategy, it’s time to start building your brand position among your competitors. Your route includes the following:

  • Content efficiency methods
  • Link building strategies
  • Constantly check the website ranking for keywords
  • An amplification program for the content of the website
  • Repeat these strategies


Writing optimized and SEO content is one of the most important parts of the internal SEO process. Your aim is to provide the intended content for users and search engines. According to Google, you have to offer what users are looking for. This process begins with finding the desires of users and producing content is going to start with that desire.

Before publishing any content, you should make sure that the main keywords are at the beginning of the text and that similar keywords are used in the rest of the content. Then beautify the content and improve its readability for users. Then put this on the website so that users can view this content as much as possible. I hope you start learning how to produce SEO content with the help of this article.

In the Vancouver SEO team, we are going to do the producing optimized content, which you can click to get information of the costs and conditions.

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