When it comes to aesthetics and beauty, permanent makeup is one of the fastest growing services. It’s no wonder, considering the convenience and natural-looking effects that it can provide. However, many businesses in the industry were struggling to reach customers due to their limited visibility on search engines. That’s why we decided to take a look at one case study involving permanent makeup SEO and how it changed an aesthetic professional’s business for the better.
The Challenge
Our client was an aesthetic professional offering semi-permanent makeup services such as eyelash extensions, microblading, lip blushing, and more. While her services were constantly in demand, she faced a common challenge in her industry—search engine visibility. She knew that potential customers were searching for permanent makeup online but just weren’t able to find her business due to its low ranking on search engines like Google and Bing.
The Solution
We implemented a comprehensive SEO strategy designed specifically to improve her search engine rankings and boost her visibility online. This included optimizing existing pages on her website with relevant keywords, creating high-quality content that targeted those keywords, building backlinks from other reputable sites, and much more. We also took steps to ensure that all of our efforts adhered to best practices in order to avoid any penalties from Google or other search engines.
The Results
Within just four months of implementing our strategy, our client saw incredible results! Her website began appearing on page one of Google searches for relevant keywords related to permanent makeup services—a huge improvement over where she started! Additionally, after six months she had seen a 70% increase in organic traffic and a 40% increase in overall website visitors. This translated into more leads for her business and ultimately more clients who were looking for the permanent makeup services she offered.
This case study demonstrates just how effective SEO can be when it comes to improving your online visibility as an aesthetic professional offering permanent makeup services. By taking a data-driven approach and targeting relevant keywords with quality content creation and optimization strategies, you too can boost your rankings on search engines like Google and Bing–ultimately resulting in more leads for your business! If you’re interested in learning more about how SEO can help you reach new customers while boosting your bottom line, contact Metric Marketing today! We’d love to help you create a successful digital marketing strategy tailored specifically for your needs!
Check out Carlita PMU as we helped her out with SEO for microblading and now she is getting tons of clients.