Keywords are the words and phrases in your website content that allow people to find your site through search engines. Keywords are one of the main elements in SEO.
In other words, you need to know how people are searching for the products, services, or information you offer, so you can make it easier for them to find your site; Otherwise, you may lose a lot of customers. Keyword optimization helps your site rank higher than your competitors.
So, preparing a list of keywords is one of the first and most important steps in optimizing a site. Since keywords are crucial to your other SEO activities, you should spen time and money on them to make sure that your keywords are relevant to your audience searching process. Finding the right keywords for SEO is a delicate process that involves trial and error, but the basics are easy to understand and follow.
Finding the best keywords for SEO
Most people make common mistakes in their initial search for keywords, including:
- Searching the keyword only once.
- not updating or extending their keywords.
- Targeting popular and competitive keywords.
Basically, keyword research should be a growing part of your job as an SEO person. Old keywords need to be re-evaluated periodically, and competing keywords can often be replaced or reinforced with more specific phrases and sequential keywords.
You have to have variety. There is a term in the web world that is quite true: diversity is a keyword in the world of keywords.
If you use similar keywords to your competitors; You will not be highlighted. Not only do you have to try new keyword search tools and track the results, but you also have to try and make mistakes based on your research.
Free keyword search tools help you find the best and most important keywords; Keywords that generate traffic and increase your site conversion rate. For this purpose, we have the keyword suggestion tool for you so that you can find a large number of keywords related to the topic of your website for free.
How to achieve your goals from optimized keywords
to have better results in SEO We suggest to use relevant keywords in the titles and main text of the pages, the URLs and even meta tags. On the other hand, some websites have a lot of keywords. You cannot easily create a unique page for each of your keywords, nor you can try to put all the content on pages full of keywords and expect to get a good ranking for each keyword.
So how can we make progress? the Answer is to group, and organize keywords. By dividing your keywords into small, manageable groups, you significantly reduce your workload, while still creating specific, targeted pages.
If your trying to optimize a web page for a set of keywords, you should use the keyword in most of the following cases:
- Page titles
- Site address
- Meta tags and especially meta descriptions
- in the path of image files and the alt text of images
While optimizing your web pages, keep in mind that relevant keywords are more important than their density. But if you need to check the vocabulary density of your site; A keyword density checker page is an easy way to check this.
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