How to promote your business by working on LinkedIn?

If you want to increase your sales through LinkedIn or you are looking for its positive effects on SEO; stay with us until the end of the article.

With nearly 700 million active users by 2020, LinkedIn has become more than just a hunting and networking tool. These days, this powerful social network is not just for CEOs and salespeople, it is an essential tool for any B2B business looking to brand and find new ads and increase sales for customers.

If you have not tried LinkedIn to increase sales, branding and SEO, do not miss this post! These strategies will help you.

Update your profile

Updating profiles and inserting URLs is one of the simplest strategies that is often overlooked. Custom links in profile help you look more professional.

You can edit your site URL by clicking the Me icon at the top right of the home screen. Although this step is simple, it helps you create a sense of coherence in your profile.

Invite reputable companies to your page

Sounds simple but it works! This feature (ish) may not yet be available for all corporate pages. To do this, you must do the following steps:

Go to your LinkedIn page:

  • In the Admin Tools drop-down list, select Connections.
  • A window will open listing all your communications.
  • Select any person you want to invite and click Invite.
  • If an error occurs, you may have reached your invitation limit.
  • You are only allowed to send 100 invitations. If one of them accepts your invitation, you can invite another person to connect with you.
How to promote your business by working on LinkedIn?

Share your content

Another way to find a customer and user on LinkedIn is to share posts regularly.

If you are not sure what to share, you can use the LinkedIn suggestions page. This page will help you discover the topics of the articles that your audience is following on LinkedIn and have an easy and fast way to share content with your friends.

To use this feature, you can do the following steps:

  • Go to your personal page.
  • Select the Content option.
  • In the window that opens, select the industry and some demographic statistics about your audience.
  • Click to view content suggestions.
  • LinkedIn gives you a list of the most popular content in the last 15 days based on industry and demographic audience.

LinkedIn messaging system

The more people get to know you, the more they like to trust you, and this has a good impact on your SEO. Having a reputable brand is hard and time consuming. However, people want to buy from reputable and their favorite companies and stores. The more the investment on a product or service is, the higher the level of trust will be.

One of the easiest ways to build that trust is to use LinkedIn Messaging to build strong relationships with potential customers.

How to develop the LinkedIn messaging strategy

If you go right to people and asking them to buy from you, it is reckless, and to be honest, a little rude, especially if you do not know the person you are texting.

If you want a response from the other person, you should approach them naturally. Introduce your features before putting pressure on them. The following steps will help you in the process of this connection.

Step 1: Submit your request

When submitting your request, it is better to click on the Add a Note option for personalization and add a note.

Step 2: Thank them for this connection

When someone accepts your request for connection, text them as soon as possible and thank them for their trust.

Remember: The purpose of this message is to show that you are a reliable source.


These are just some strategies that you can use to create new business leads on LinkedIn. Remember that the best way to use LinkedIn is to post regularly and stay in touch with your audience. If you need more information about using LinkedIn and SEO; contact us.

Do it now!

Contact us for consulting and building a professional site design and site optimization and also content production

Leave A Comment