Keywords are an important part of SEO. If nobody look for something you write about, then no matter how hard you try, you will not get traffic from google.
For this reason, in this article, we try to teach you a simple keyword research framework so that you can easily achieve your goals by having a website. You can use these techniques to greatly change your site traffic. We also try to mention everything as free as possible, without complicated, complex terms and without additional details and resources.
Before we get into the keyword research and how to find the best keywords for your business; it’s best to make sure you understand the basics.
What is Keywords Research?
Keywords are words and phrases that people type in search engines. These are also known as “SEO keywords”.
Keyword research is the process of understanding the language that customers use when searching for products, services and content. Then you can choose the best keyword for your website with the help of analysis, comparison and prioritization.
Why is keyword research important?
Keyword research is the only way to find out what people are typing in search engines. To avoid creating content about things that no one is looking for, you need to know that many website owners do not choose the right words for themselves and this is why 90% of Google pages are not visited.
Words research also helps you answer the following questions:
- How hard will it be to rank these keywords?
- How many visitors will I get if I include these keywords in the results?
- What kind of content should I create to rank these words?
- Will people looking for these keywords become my customers?
Finding the right answers to these questions will help you choose better and more principled words.
Keyword research starts with thinking about how to find potential customers for your business or website. You can then use the keyword research tool to develop ideas and find more keywords.
It’s a simple process, but to do it, you should be sure about two things:
- You need to know your business well.
- You should also be familiar with how keyword research tools work in order to get the most out of it.
Here are some ways to improve your knowledge and discover better keywords for your website.
Select the main keywords
Keyword selection is the basis of the research process. These words define your position and help you identify your competitors. If you already have a business that you want to promote online, you just have to think about what people type in Google to find what you are offering.
For example, if you have a coffee shop business, your keyword could be:
Note that these keywords may not show the value of your website pages to the user. So do not be overly obsessed with them. It only takes a few minutes to find them, once you have found a handful of these words that match the theme of your website; you can go to the next step.
Analyze your competitors
Examining which keywords are driving traffic to your competitors is usually the best way to start researching your keywords. You must first identify the competitors. This is where a list of keywords are useful, just do a Google search for the keywords you selected and see who ranks best on the first page. You should not compare sites that are famous brands with yours.
Use keyword research tools
Competitors can be a great source of ideas for keywords. But there are still a lot of keywords that your competitors have not chosen. You can find these by using the keyword suggestion tool.
All keyword research tools work the same way. You define a keyword, the tool will show you the appropriate keywords according to the database.
Google Keyword Planner is perhaps one of the most well-known and useful keyword tools. Use of this tool is free. If you work with this tool, you will find that it is smart enough to show the ideas related to keywords.
There are other tools for keyword research but they do not give you service for free.
In general, finding the right keyword is one of the most important actions in SEO, which, if chosen in a principled and appropriate way, will definitely bring you great results.
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