Common Mistakes on the WooCommerce Products Page

There are 3 major mistakes on the WooCommerce products page. When you design an online store website, the website designer should focus on the home page because the first thing a visitor lands on when they are entering the website is the page. However, the real purpose of any website is sales, and that sales will occur on the WooCommerce product page. If your sales are low, one of the factors could be due to the problems on your product pages. In this article, we will describe three of the most common mistakes that sites make into their product pages and will offer you solutions to solve the SEO website problems.

What is a product page?

There are pages on the website that will be dedicated to a featured product. Unlike landing pages designed for a specific campaign, product pages only convey product value and promote sales. These pages tell buyers what the product looks like, how it feels, what makes it better than similar products, and why you should buy this from us. Now we have introduced the product page, in the following we will discuss the most common similarities of these pages and how to fix it.
  1. Low quality product images

One of the biggest mistakes that online stores make is not investing in high quality images and videos. Because customers cannot see, touch, or try products before buying them, your product images must be clear, high-resolution, and help the customer feel the product in their hands. Beautiful and eye-catching images will help your customers to have more confidence in their purchase. Which images do you need for your site products page? Here are some essentials:
  • Preliminary images
The original images are generally standard and high resolution where the product is on a pure white background (for example the images you see on the Amazon site). These photos should look professional and should show the product from several different angles.
  • Real-world images
These pictures are to show the product used in real life. This could mean displaying an earring from a real person ear.
  • Movies
Short videos are one of the fastest ways to sell products through your online store. Research has shown that customers are about 64-85% more likely to buy a product after watching a video, and you can use the video elsewhere on your social media (such as advertising) to make the most of your money.
  1. Write unqualified content

The second mistake that e-commerce businesses make; Write unqualified content or copy. The content of the product page should be concise and engaging and motivate the reader to take action but it takes some time to do. Tipsfor writing the right content for your product page: +Focus on product value, what makes it better than similar and competing products? +List all the benefits of using the product as a list. +Do not copy content from another site. +Highlight any warranty or return policy. +Use a friendly and fluent tone.
  1. Social proof

Social proof is a social psychological phenomenon that refers to people confidence in determining right and wrong in a particular situation. According to research, 92% of consumers read comments on the Internet and 80% of shoppers trust personal advice. But how do we collect these social documents? One of the easiest ways is to send emails to customers and ask them to share their feedback. It may take several follow-up emails to respond to your request and post a comment. Act actively and motivate your customers to post comments by offering discounts and rewards in exchange for honest feedback on the website. The benefit of this tactic is that it increases customer awareness and loyalty. If your customers leave a lot of negative comments about your products, take the time to respond politely and reassure them that you are doing your best to improve your forward movement. Whatever you do, always respond to the customer’s comments and never respond them with rude or disrespectful comments.

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